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Bm-ojis

We were challenged to create an awareness campaign to get people to talk about their bowel movements with their doctors more because what you drop off may tell a bigger story than you think. We created BMojis, transforming everyone’s favorite poop emoji into a whole gang. Much love to the diarrhea emoji. Click here for the HD PDF.
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Jones Soda

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Jones Soda is not your typical beverage. It’s bright coloring and telling labels beg for attention. So while other sodas are trying to get everyone on their ship, Jones Soda wants those who say, “%$#@ it, I’m different.” The question begs, are you going to defy the ordinary? The print campaign tells a story of who is Jones Soda is. The typographical treatment is fun, bold, and unique. It makes up the bottle, and in a bigger sense, is what a Jones Soda drinker is, as well as the soda itself. The OOH is a photo booth/vending machine. The unique part about Jones Soda labels is that they’re fun photographs. Here the user can put themselves literally on the label.
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Eczema Exposed

Many people with eczema don’t know the real cause of why they are struggling with such a debilitating and embarrassing disease. Eczema is often a disease called “atopic dermatitis” where one’s immune system is overactive, causing inflammation and the rashes on the surface of the skin. Fortunately, medical experts are constantly learning more about this disease and new treatments are coming out. Our goal was to create a disease state awareness campaign to get patients to sign up for CRM so they will stay up-to-date with the latest discoveries about atopic dermatitis. We created a website, print ads, digital ads, in-office brochures, a commercial, and an online video for patients to interact, relate, and ultimately learn more about their disease. I helped execute the concept “Eczema Exposed” as it was in the early stages when I joined. Along with my copywriter, we came up with the story for the :30 TV spot as seen below and worked with illustrators, production houses, directors, the whole crew, from conception to completion. I also helped design the brochures and holder, print ads, worked with photographers on the TV shoot to grab stills for digital marketing and create an image library, and created a gruesomely long style […]
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KitchenAid Mixers

Ever receive a cupcake from someone for no reason? Me neither, people aren’t that nice. With KitchenAid mixers, you’ll be wanting to bake more and you can make up your own holiday for why you’re being nice and handing out cupcakes to strangers.
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Chicago Bulls

There are few things more uniting and divisive than sports. The Bulls have been an iconic team for decades, and the greatest, Michael Jordan, helped solidify the Bulls’ legacy. Now, times are different. The players have changed, the shorts are longer, and the rules are faster, but despite the difference in the game, the legacy of the Bulls remain. The Bulls still have the same uniform design from back in the 90s. To be a fan of a team, you root for them even when the management trades away your favorite player. The legacy lives on, and to visually show that, the Bulls red on the uniform is the only color visible and the players are playing together, the same game, the same team, from past and current.
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Pizza Hut

Oh the woes of AAF NSAC. As the designer of the plans book, I slaved over this for the better half of a semester back in 2015 for our client Pizza Hut. We got full 10s from 4/5 the judges. The one judge gave us a 2/10 in the research category because we didn’t include the exact percentage points. Welp, that dropped us down from the top 3 even though we got perfect scores from everyone else. But silver lining from all of this, the plans book got perfect scores and set the new standard for the years ahead. So I did my job. Click here for the plans book.  
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L.L. Bean

L.L. Bean has gear for both everyday life (targeting business/working individuals) and outdoor life. The idea is L.L. Bean can support both lifestyles, while reminding people to go outdoors and enjoy nature. In this digital campaign, the goal is to get people in all walks of life to step out and be more adventurous, however small the activity may be. It’s about the every day adventures. The social media presence will start conversation. Social media will engage the users onto the L.L. Bean page. There will be Adventurers of the week (highest earned score of the week), Top Adventurers of all time (highest earned score of all time), People’s Choice (most liked video/photo), and Traveller (most travelled) awards. Winners of the awards will receive a prize such as free L.L. Bean gear as well as the recognition. At the end of the campaign, the Top 3 Adventurers of all time will receive a trip to an exotic location with many opportunities for adventure and L.L. Bean gear to accompany their trip. The digital ads will be GPS located. They will be placed on websites where people are killing time on, i.e. YouTube. The animated ad will explode on the screen. […]
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