Jones Soda is not your typical beverage. It’s bright coloring and telling labels beg for attention. So while other sodas are trying to get everyone on their ship, Jones Soda wants those who say, “%$#@ it, I’m different.” The question begs, are you going to defy the ordinary?
The print campaign tells a story of who is Jones Soda is. The typographical treatment is fun, bold, and unique. It makes up the bottle, and in a bigger sense, is what a Jones Soda drinker is, as well as the soda itself.
The OOH is a photo booth/vending machine. The unique part about Jones Soda labels is that they’re fun photographs. Here the user can put themselves literally on the label.