Oh the woes of AAF NSAC. As the designer of the plans book, I slaved over this for the better half of a semester back in 2015 for our client Pizza Hut. We got full 10s from 4/5 the judges. The one judge gave us a 2/10 in the research category because we didn’t include the exact percentage points. Welp, that dropped us down from the top 3 even though we got perfect scores from everyone else. But silver lining from all of this, the plans book got perfect scores and set the new standard for the years ahead. So I did my job.